“We recently came across an old Rolleiflex camera in the archives of ERCA, my grandfather company which in the ‘50s and ’60s was distributing these legendary cameras in Italy.

The Rolleifex cameras were a favourite of the time with journalists, actors, and paparazzi alike for their highest quality and ability to capture spontaneous situations very easily.

Among these captured shots, we found Sophia Loren, Claudia Cardinale, James Dean… back in time to a period of glamour and elegance when Rome was known as “Hollywood on the Tiber”.

Our idea was born: launch a collection of sunglasses which would echo the spirit of the ‘dolce vita’ and the optic innovations of the Rolleiflex cameras. Our line would embody the essence of Italian lifestyle: passion for craftsmanship, quality, and creativity.”

Andrea De Donno
Segolene Latourrette
L-GROUP Srl P.I. 06885830965